Digital Marketing Strategy
Brand-aware campaign planning, customer engagement strategy, content direction, and performance improvement.
Marketing strategy, data analytics, and business growth
Tar Joel Tar
Digital Marketing Strategist | Data Analyst
I help businesses grow through digital marketing, data analytics, SEO, content strategy, dashboard reporting, and AI-powered business solutions.
About
Results-driven strategy backed by data and practical execution.
Tar Joel Tar is a Digital Marketing Strategist and Data Analyst based in Douala, Cameroon. He helps businesses strengthen their online presence, improve brand engagement, and make smarter decisions through clear data, practical marketing systems, and measurable reporting.
His work combines SEO, campaign strategy, brand growth, content creation, Python, Power BI, Microsoft Excel, and marketing tools to turn business goals into actionable digital plans and decision-ready insights.
Postgraduate Diploma
Computer Science, University of Buea | 2014 - 2016
BSc Mathematics
Minor in Computer Science, University of Buea | 2009 - 2012
English
Fluent professional communication
French
Fair working proficiency
Core Skills
Practical capabilities across marketing, analytics, and digital media.
Focused on measurable outcomes, brand visibility, clear reporting, and business-ready execution.
Digital Marketing Strategy
SEO and Search Engine Marketing
Campaign Planning and Management
Marketing Analytics and Reporting
Brand Positioning and Content Marketing
Social Media Management
Data Analysis and Dashboard Reporting
Python
Power BI
Microsoft Excel
Graphic Design and Visual Content
Web Development
Photography and Digital Media Production
AI Tools for Marketing and Content Creation
Services
Services for teams that need growth, clarity, and execution.
Data Analysis
Data cleaning, Python analysis, Excel reporting, Power BI dashboards, KPI tracking, and insight development.
SEO & Content
Search visibility planning, keyword research, content calendars, brand messaging, and social media support.
AI Business Solutions
AI-assisted content workflows, productivity systems, prompt support, and practical digital tool adoption.
Experience
Experience across marketing, analytics, product communication, and teaching.
Digital Marketer / Data Analyst
DME SYSTEM | 2026 - Present
Develops digital marketing strategies that improve brand awareness, audience engagement, and online visibility while creating content for digital platforms.
Data Analyst / Digital Strategist
TTSET GLOBAL LTD | 2024 - 2026
Collected, cleaned, and analysed business and marketing data using Python, Power BI, and Microsoft Excel, then translated findings into reports and dashboards for better decisions.
Product Design Manager / Marketing Manager
TTSET GLOBAL LTD | 2024 - 2026
Led product communication, content planning, campaign execution, advertising material creation, and brand asset development aligned with business goals.
Lecturer - Programming, AI, Digital Marketing & Mathematics
IUG & IUC Douala | 2017 - 2026
Taught programming, data analysis, artificial intelligence, digital marketing, and mathematics through practical lessons, projects, and hands-on classroom activities.
Mathematics & Computer Science Teacher
CEGET, NABICO & MAARIF | 2012 - 2014
Delivered structured lessons in mathematics and computer science, supporting students with clear instruction and practical academic foundations.
Projects
Selected portfolio project areas shaped by real professional strengths.
Analytics
Marketing Performance Dashboard
Power BI and Excel dashboard concepts for tracking digital campaign KPIs, channel performance, engagement, and business trends.
Marketing
Digital Growth Campaign Plan
Campaign framework covering brand positioning, audience research, content messaging, SEO opportunities, lead capture, and reporting.
AI
AI Workflow Improvement Toolkit
Practical AI workflow ideas for marketing content creation, business communication, reporting, research, and productivity.
Certifications
Certifications that support cloud, marketing, and analytics work.
AWS Cloud Technical Essentials
Cloud fundamentals that support modern digital solutions, scalable tools, and business technology understanding.
Digital Marketing and E-commerce Certification
Training in digital marketing channels, e-commerce growth, customer engagement, and online business strategy.
IBM Data Analyst Professional Certificate
Professional preparation in data analysis, visualization, reporting, and insight development for business use.
Contact
Let us discuss your marketing, analytics, or AI solution needs.
Available for consulting, employment opportunities, training, speaking, analytics projects, and business solution collaborations.
References available upon request.