NOMMOS.AI

Business Problem

Businesses and marketing teams needed a single platform for data-driven insights and improved customer engagement, rather than disconnected marketing and CRM tools.

Solution Overview

Building an AI-powered marketing and CRM platform combining machine-learning models, CRM services and analytics dashboards for businesses and marketing teams.

Objectives

• Increase customer engagement by 25% through data-driven marketing and machine learning.

Implementation Process

Pending — a detailed step-by-step process has not been published for this project.

Tools and Technologies

Deliverables

• Churn, engagement, activity, conversion propensity, lifecycle, customer value, affinity and channel-optimisation machine-learning models.
• Customer behaviour feature set covering recency, frequency, email opens, clicks, consent and pixel-based engagement.
• ML model scoring, feature refresh, model status and model promotion workflows.
• CRM segmentation and affected-contact analysis.

Challenges and Solutions

• Integrating machine-learning services with the CRM.
• Maintaining feature consistency across models.
• Handling model retraining.
• Improving model explanations.
• Connecting marketing performance data with actionable recommendations.

Solutions in progress — this project is still under active development.

Verified Results

Pending — no verified results have been published yet. Any stated objectives are targets, not confirmed outcomes.

Screenshots and Visual Evidence

Pending — visual evidence has not been published for this project yet.

Lessons Learned

Pending — lessons learned have not been documented for this project yet.